Cold calling techniques can be lifestyle enhancers. Quick quiz: does your working day start when you first pick up the phone? No way. It should almost be finished by then. Successful people visualize their day before it starts.
Cold calling techniques can be lifestyle enhancers.
Here’s how you might get ready for your calls. Go back and savor your biggest triumph in life. I don’t care how far back it goes. High school? Middle school? First year of college? Maybe it was your biggest commission just 3 years ago? While you were in the afterglow, how easy would it have been to do some cold calling on your A list prospects, even if they didn’t all work out?
What would your life would be like if every day started out that way? Well, it can. Cold calling techniques can go deep. Way deep. You can get a good dose of that mojo back using visualization practices, the province of life’s exceptional achievers. Suppose you’re feeling scared, or down, or just “realistic” (in your jaundiced view) because you haven’t made a sale in the last 32 work days. Your thinking gets polluted. You can reverse the trend by taking on the day as if you were every bit the successful person you want to be.
Step back for a moment and think how your prospect would respond if they saw you right after that most awesome of moments in your life. How did you feel then?
You were probably feeling optimistic. That never hurts. You might have been feeling invincible. Not the worst way for a cold caller to approach a prospect. Maybe you had a “what the hell” attitude: if you had missed a sale that fine day it wouldn’t have phased you a bit, whereas now you’re starting to take each “no” personally.
Before you make your next call, close your eyes and take yourself back to that triumphal moment. Soak it in. Feel the same physical sensations you felt that day. See what you saw then, hear what you heard. Walk through your next call mentally, and imagine it went great. You got a sales committment over the phone, as was practically inevitable. Don’t stop the movie in your mind. Keep it going, and taste the thrill of the win. Look at your next check, there in the theatre of your mind, and see the commission. That commission is the indelible mark of a winner.
Live your success before you make your next call. Open your eyes, take a deep, calming breath, pick up the phone, and see if your next cold call doesn’t get a serious boost from this success habit that’s also a cold calling technique.
